Les Dimanches Musicaux
Website Redesign
Les Dimanches Musicaux Website Redesign
Duration: 3 months
Context: Brand Redesign & Communications for Digital & Print
Client: Les Dimanches Musicaux de Forum, Castres
Project Description:
The client, Les Dimanches Musicaux de Forum, a forum association for classical music in Castres, France requested for a redesign of their website, Les Dimanches Musicaux and printed media (concert posters, event bookmarks, and invitation postcards) to promote their upcoming concerts for the 2025-2026 season.
Purpose: To capture a more modern, visual aesthetic and in turn, expand their global reach to attract a more contemporary audience. Improving the look and feel of the brand also delivers a more seamless and integrated user experience from describing the season’s featured musicans and concerts and enabling a clear call-to-action (registering for concert tickets).
Details of the rebranding:
Creating a more contemporary & minimalist style
Drafting a new color palette
Selecting typography
Creating illustrations and visual imagery
The color palette was adapted based on the previous colors chosen for the Dimanches Musicaux brand, which had a dark and heavier aesthetic with many contrasting colors with the magenta pink. The primary color (bordeaux red) was selected to add more warmth and a regal feeling while the darker navy background color was replaced with the light-cream color instead.
I selected the accent color (periwinkle blue) to compliment both the tertiary color (gold) and primary color (bordeaux red) to reflect the RYB (Red-Yellow-Blue) primary colors used in painting and art.
Contemporary & Minimalist Style
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The illustrations were created using GenAI using the specified brand colors, referencing original photos of musical instruments and venues in Castres.
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Musical instruments featured in the concerts (violins, pianos, clarinet, drums and percussion instruments.
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The contour line drawing is reflective of Pablo Picasso and the simplicity of modern art in the 21st Century.
The original photos
Illustrations created with GenAI
Printed Media
Concert Poster [09 November 2025]
Promotional Postcard (Side A & B)
Season Opening Party (Side A & B)
Concert Poster [15 February 2026]